Online Marketing and Branding - 1-Day Instructor-Led Internet Marketing Course

E-Marketing and Branding Success Tips for Your Business

A fun, informative and interactive course for business leaders and marketing teams. 


Dates:
As part of the COB Certified E-Business Manager Program - Sept 20th-24th 2010

Please Contact us for the 1-day course or information on in-house courses.

Course Benefits
Full Venue Details

Course Times 9:00am - 5:30pm

(The course will start with refreshments, open discussion and formalities at 9am, followed by a prompt start at 9:30am)

Course Content

Introduction

• Introducing the Marketing Plan
• E-Marketing Plan and Strategy

Online PR and Social Media

• Online as part of PR Plan
• Online PR Techniques
• Press
• Newsletters
• Blogs, Forums, Widgets and Wikis
• Social and Business Networking
• Pod Casting and Web Casting
• Virtual Worlds
• Linking Strategy
• Cutting-Edge Social Media Tools
• Hands-on Workshop

Viral Marketing

• Affiliate Marketing
• Viral Marketing Tools
• Media Campaigns

Email Marketing

• Benefits of Email Marketing
• Email v. Direct Marketing
• Email Marketing Statistics
• Leveraging Business Email
• Registration and Management Tools
• Email Content Types
• Hands-on Workshop

Online Advertising

• Techniques for Advertising your Web Site
• Banner Ads
  • Pricing and Budgeting
  • Design, Campaign Considerations
  • Video Banner Ads
• Video as an advertising medium
• Pay-Per-Action(CPA), Pay-Per-Click (CPC) and Cost-Per-Thousand (CPM)
• Leveraging the Power of Search
  • Search Engines
  • Pay-Per-Click Advertising
• Where to Advertise

Search Engine Optimisation

• Understanding the nature and benefits of SEO
• Understanding Search Engines and Ranking
• Top 10 SEO Techniques
• Search Engine Submission
• Typical SEO Costs
• Hands-on Workshop

Measuring Success

• Types of Web Analytics Tools
• Benefits and Disadvantages
• Analysing Metrics
• Reporting

Online Branding

• What is Branding?
• Brand Attributes
• Business Names and Domain Names
• Product Branding versus Business Branding
• Elements of a Successful Logo
• Choosing the Right Colours
• Use of Slogans and Language
• Design and Brand Images
• Preparing E-Branding Guidelines

Normally £425 +VAT - Includes Coffee/Tea/Refreshments, Lunch and High-Quality Course Materials to take home

Contact us today to find out how our training programs can help you!