What will you learn?

For your comfort, we've broken your learning experience down into five valuable 1-hr modules, all delivered live by a professional:


Module 1: Introduction to Social Media

• What is social media?
• Social media networks and social media applications
• Realise the benefits
• Understand the challenges and avoid the pitfalls
• Learn how to avoid wasting time
• Gain valuable insights into online networking using social media

Module 2 - Your Social Media Game Plan

Using expert strategic advice and tips relevant to the publishing industry, get started with your own Social Media Game Plan.

• Learn how to search engine optimise your profiles, links and content
• Find out the right online networks to invest your time and energy
• Learn and develop social media ideas for your web site
• Discover how social media connects to your other marketing activities
• Understand how to generate online advocacy and leverage social media as a viral marketing channel.

Module 3 - 5 - The Right Applications for You

Discover at least three technologies suitable for your industry and find out how to to employ them effectively.

• Hands-on training
• Set-up and get started with social media networks
• Understand how to engage with your audience
• Complete your Social Media Game Plan